Simple. Sober.
It's Gonna Be OK.
Cola is too sweet. Seltzer gave up. Reckon is crisp up front, tart on the finish, and just sweet enough to still count as soda.
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Why Reckon
Made From Malt
A real barley malt base, which is where the body comes from. Most soda gets there with corn syrup and hopes you won’t notice the difference. You will.
No Dyes, No Shortcuts
Deep tart cherry and sun-ripe apricot, naturally flavored. The color comes from black carrot and beta-carotene (carrot-derived), not Red 40. Harder way to do it, and it tastes like the right one.
Tart, Not Sweet
12–15g of sugar a can, against roughly 45g in a typical cola. Sweet enough to still be soda, dry enough that you want the second one. Nobody needs a lecture with their drink.
Made For Flavor.
| Reckon | Typical cola | Sparkling water | |
|---|---|---|---|
| Flavor | Crisp, with a tart finish | Sugar bomb | Artificial and flat |
| Sugar per 12oz | 12–15g | ~45g | 0g |
| Calories | 80–90 | ~140 | 0 |
| Colors | Black carrot, carotene carrot-derived color | Caramel color | Clear & boring |
| Reach for it when | You want a sophisticated soda | You want a sugar rush | You want water |
Why Reckon
Soda Didn’t Need More Sugar. It Needed A Reckoning.
For years the shelf gave you two choices. Syrup, or water with a rumor of fruit in it. We never understood why those were the options.
Reckon starts with a real barley malt base, which is where the body comes from. It runs tart up front and finishes with just enough sweetness to still count as soda. Cherry or apricot on top. Two years of formulation went into getting that balance right, and it tastes like it.
Simple. Sober. It’s Gonna Be OK.
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