Reckon has 12–15g of sugar per 12oz can — less than half a typical cola’s ~39g — while still tasting like a real soda. Sparkling water has zero sugar but almost no flavor. Tart craft soda sits in between: bright, tart-forward taste without the sugar crash.
The sugar question, answered
Most sodas are built sweetness-first. A standard 12oz cola lands around 39 grams of sugar — roughly ten teaspoons. Reckon Cherry is 15g; Reckon Apricot is 12g. Same satisfying fizz, a fraction of the sugar, because we let tartness carry the flavor instead of a wall of syrup.
Reckon vs. cola vs. sparkling water
| Reckon | Typical cola | Sparkling water | |
|---|---|---|---|
| Flavor | Tart, dry, crisp finish | Sweetness first | Barely there |
| Sugar / 12oz | 12–15g | ~39g | 0g |
| Calories | 80–90 | ~140 | 0 |
| Caffeine | None | Usually | None |
| Colors | Black carrot, carotene | Caramel color | — |
Per 12oz can. Cherry: 90 cal / 15g sugar. Apricot: 80 cal / 12g sugar.
“Not too sweet” is a flavor decision, not a diet claim
We’re not here to sell you on a number. Reckon isn’t diet soda and isn’t trying to be. “Not too sweet” is about taste: sweet enough to be a treat, dry enough that you actually want another. We don’t shame. We satisfy.
When to reach for each
- Want a treat that stays crisp? Reckon.
- Want dessert in a can? That’s a cola day.
- Just want water with bubbles? Seltzer’s right there.
Most people who like Reckon were already drifting away from sugary soda but found sparkling water boring. This is the drink for that exact spot.
Taste the difference
Start with the variety pack — six Cherry, six Apricot — or shop all the fizz. Buy 2+ packs and 10% comes off automatically.
Not too sweet. On purpose.
Frequently asked questions
Is “not too sweet” the same as low-calorie?
Not exactly. Reckon is lower in sugar and calories than a typical cola but isn’t a diet or zero-calorie drink. Cherry is 90 calories, Apricot is 80 — the goal is balance, not a number chasing zero.
Is Reckon sweetened with anything artificial?
No. Reckon uses real sugar (invert sugar) and no artificial sweeteners or colors — less sweetness comes from tartness doing more of the flavor work, not from a sugar substitute.