Reckon has 12–15g of sugar per 12oz can — less than half a typical cola’s ~39g — while still tasting like a real soda. Sparkling water has zero sugar but almost no flavor. Tart craft soda sits in between: bright, fruit-forward taste without the sugar crash.
The sugar question, answered
Most sodas are built sweetness-first. A standard 12oz cola lands around 39 grams of sugar — roughly ten teaspoons. Reckon Cherry is 15g; Reckon Apricot is 12g. Same satisfying fizz, a fraction of the sugar, because we let tart real fruit carry the flavor instead of a wall of syrup.
Reckon vs. cola vs. sparkling water
| Reckon | Typical cola | Sparkling water | |
|---|---|---|---|
| Flavor | Tart, real fruit, crisp finish | Sweetness first | Barely there |
| Sugar / 12oz | 12–15g | ~39g | 0g |
| Calories | 80–90 | ~140 | 0 |
| Caffeine | None | Usually | None |
| Colors | Real fruit & veg | Caramel color | — |
Per 12oz can. Cherry: 90 cal / 15g sugar. Apricot: 80 cal / 12g sugar.
“Not too sweet” is a flavor decision, not a diet claim
We’re not here to sell you on a number. Reckon isn’t diet soda and isn’t trying to be. “Not too sweet” is about taste: sweet enough to be a treat, dry enough that you actually want another. We don’t shame. We satisfy.
When to reach for each
- Want a treat that stays crisp? Reckon.
- Want dessert in a can? That’s a cola day.
- Just want water with bubbles? Seltzer’s right there.
Most people who like Reckon were already drifting away from sugary soda but found sparkling water boring. This is the drink for that exact spot.
Taste the difference
Start with the variety pack — six Cherry, six Apricot — or shop all the fizz. Buy 2+ packs and 10% comes off automatically.
Not too sweet. On purpose.